Yahoo owner Verizon Media launched an online grocery service that enables Yahoo Mail users to make Walmart purchases directly from their inbox. The service is called “Groceries from Walmart,” and users will get personalized grocery recommendations from Walmart based on their Yahoo profiles. They can then browse the items, add them to their cart, and complete the transaction within Yahoo Mail.
Last year Yahoo Mail introduced Grocery View, an app that shows users local grocery store deals. Yahoo Mail users can save the deals to their shopping lists and connect their store loyalty card to automatically apply the saved coupons at checkout. With Groceries from Walmart, users can shop Walmart’s grocery catalog at any time, add the items to a shopping cart within Yahoo Mail, and pick up the items at their local Walmart.
According to Verizon, one in four Americans use Yahoo Mail, which delivers 4.5 billion emails daily.
Last year Walmart established Walmart Voice Order, a Google service that lets customers order groceries by voice on any device with Google Assistant.