Whole Foods opened a 21,000 square foot store in Detroit last week that features lower prices and a larger selection of private-label items as compared to its standard stores, and frozen and prepackaged foods designed to appeal to budget-conscious shoppers. The store opening follows classes that the company has been offering in Detroit community centers about how to shop more effectively.

According to Co-CEO John Mackey, similar stores are planned for New Orleans and Chicago.

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