According to the fifth annual grocery edition of its Most Trusted Awards, BrandSpark, in partnership with Newsweek and Winsight Grocery Business, found that Walmart is the most trusted conventional grocer in the United States and Aldi is the most trusted discount and small format grocer in the country.

BrandSpark surveyed over 10,000 Americans in an effort to identify trust leaders in various store formats nationally and in four major regions. Here are more of the survey findings.


  • Kroger, Publix, Safeway, H-E-B / ShopRite (tied) finished behind Walmart as the most trusted conventional grocery store
  • Walmart, Grocery Outlet, Dollar General and Save-A-Lot finished behind Aldi as the most trusted discount grocery store
  • Aldi, H-E-B and Walmart are most trusted for affordability
  • H-E-B, Walmart and Kroger are strongest for store brand/private label products
  • H-E-B, ShopRite and Kroger deliver on fresh produce
  • Kroger, H-E-B and ShopRite deliver the most valuable circulars
  • Walmart is #1 for curbside pickup while Amazon Fresh leads for delivery
  • CVS is the most trusted pharmacy chain, followed by Walgreens and Walmart
  • Dollar General is the most trusted dollar store chain
  • 44% of shoppers ordered groceries online in 2022. Half of these shoppers ordered from Walmart, while 1 in 6 ordered from Amazon Fresh.

In the Northeast:

  • ShopRite is the most trusted conventional grocery retailer in the Northeast
  • Stop & Shop, Aldi, Wegmans and Giant rank 3-4-5-6 behind Walmart and ShopRite as the most trusted grocery retailers in the Northeast