The Wakefern Food Corp cooperative launched a rebranding of the Price Rite banner and unveiled its first fully rebranded store under the new Price Rite Marketplace name in Secane, PA last month. According to a story in Supermarket News, the store is brighter and includes new signage, a whitewashed wood backdrop, and various new offerings.
Wakefern said it plans to roll out the look to all 65 of its Price Rite locations in the next year.
The new offerings at Price Rite Marketplace include a “Sweet Spot Dessert” case, expanded private label offerings, a “Meals to Go” section, and the addition of Certified Angus Beef and Perdue’s No Antibiotics Ever Chicken.
“Price Rite has become the strongest traditionally sized extreme-value retailer in the Eastern U.S.,” according to Burt Flickinger, managing partner at Strategic Resource Group. “In relatively small amounts of space, they have some of the highest sales per square foot and sales per store of any of the extreme-value stores.”
Price Rite stores typically have from 22,500 – 35,000 square feet of selling space, according to Flickinger.