The Wall Street Journal reported last week that Target stores across the U.S. will soon have teams of employees working exclusively in their grocery sections. The change is part of a plan to improve the company’s grocery revenue, which currently accounts for about 20% of the retailer’s business.

Last March Target announced it would cut back on its dry packaged goods and add more fresh produce, as well as more organic and gluten-free products. However, Target is not alone in these efforts, as similar investments in the product mix and in customer service have been made by Walmart, Kroger, Aldi and Trader Joe’s.

Despite Target’s recent changes, their most recent quarterly results showed a 1.1% decrease in comparable store sales.

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