According to Gallup’s annual Consumption Habits survey, just 9% of adults in the U.S. report that their household shops online for groceries at least once a month. On the other hand, almost all Americans report that someone in their family shops in person for groceries at least once a month, with 83% percent going at least once a week.
15% of U.S. adults between 18 and 29 say they purchase groceries online at least once a month. The numbers decrease to 12% for those 30-49, 10% for those 50-64, and 2% for those 65 and older.
Not surprisingly, working adults are twice as likely as those who are not working to shop for groceries online.