This Price Chopper / Tweeting saga is not a new story, and one would think that the upstate New York-based supermarket would just want it to go away. Not so. They have given the story legs by acknowledging their error and turning it into a case study on social media. And make no mistake about it, it’s also a study on how to turn an embarrassing, public miscue into a general interest story that shines a positive light on the errant company.

The fact that Price Chopper has ultimately handled this situation so well is really no surprise. I grew up on Price Chopper, and they are historically good community citizens and smooth operators. And as this latest story illustrates, company leaders remain as sharp as ever.