Discount grocery store “Good Cents Grocery + More” will open its first location this month in Pittsburgh. Owned and operated by Giant Eagle, the new banner will compete directly with Bottom Dollar.

Giant Eagle already operates seven Valu King discount grocery stores, but said the new concept is “an evolution” of the Valu King format.

Giant Eagle is a privately held company with nearly 400 retail locations in Pennsylvania, Ohio, West Virginia and Maryland. The company is based in Pittsburgh.

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