bfresh, the urban fresh concept that debuted nearly a year ago, is making substantial changes. According to parent company Ahold-Delhaize (Giant, Food Lion, Hanaford, Stop & Shop, Peapod), the store plans to add hundreds of branded packaged goods – from paper towels to peanut butter – to an assortment previously dominated by fresh, natural and organic brands. Stores will also include more grab-and-go and heat-and-eat food options.

These changes are being made as Ahold continues to learn how best to meet the needs of young urban shoppers.
“Shoppers want to keep things simple,” said bfresh Team Coach Patrick Blye in a recent news release. “No matter how you want to shop – like stocking up for the week, buying fresh meals every day, or stopping in for the freshest quick bite in town – bfresh has got you covered.”
According to a story in Supermarket News, Philadelphia is a target for bfresh expansion.