Albertsons announced recently that it plans to acquire New York-based meal-kit company Plated, which has annual sales of over $100 million, according to a story in Supermarket News.
The deal will allow Plated, which will operate as a wholly-owned subsidiary of Albertsons, to operate well beyond its subscription model with new distribution points, including Albertsons locations. Albertsons claims to have 35 million customers per week at its stores, which include 19 banners across 35 states (including Acme in the Greater Philadelphia Region).
Albertsons CEO Bob Miller said Plated would provide the company with a more personalized and versatile shopping experience.
Plated offers customers pre-portioned ingredient packages that can be used to prepare easy meals at home. The company was founded in 2012 and was featured on the television show “Shark Tank” a few years later, where it gained investment funding from one of the “sharks.”